In-house venture · Karachi, Pakistan
TradeX
Pakistan's first physical trading school: 2 branches, 5,000+ students.
Problem
A new category with no playbook. TradeX needed to look credible from day one and handle student enquiries, enrolment and records without a back office.
What we built
The brand, the website and the student system: enquiry capture, enrolment, batch management and fee tracking in one place.
Result
A company that launched looking established. Enquiries land in one pipeline and students are managed from a single system instead of spreadsheets.
The starting point
Trading education in Pakistan lived online and in WhatsApp groups. TradeX set out to do it in a physical classroom, which meant convincing people to show up in person. The brand and website had to carry that trust.
What we built
A full identity and a marketing site built around course discovery and enquiry. Behind it, a student system that tracks each lead from first message to enrolment, assigns batches and records fees.
Where it stands
TradeX runs its admissions on the system we built. The site remains the main source of enquiries.